Privacy policy

To avoid misunderstandings and to provide you a 100% safe and secure shopping experience, we want you to be familiar with our Privacy Policy:


Protecting Your Privacy



At emillydress, we are 100% committed to protecting the privacy and security of our customers and site visitors (yep, we mean you). The emillydress team members are customers themselves, of both emillydress and other internet sites – so we appreciate and respect how important privacy is. If you have any questions about how we Protect Your Privacy, drop us a line


You decide what and how you hear from us. We protect your privacy and your rights through the use of the European Commission's standard data protection clauses. More information about these is available here


If you have any questions about how we Protect Your Privacy, contact us at e-mail:


  1. What personal information is collected?


1)Your name and contact details

2)Your date of birth information

3)Your gender information

4)Your payment information

5)Your contact history with us

6)Your purchase history and saved items

7)Information about your phone or laptop

8)Your IP address and location data

9)Information from accounts you link to us

10)Your responses to surveys, competitions and promotions


  1. How we use your information?


We use these information :

1)To deliver your purchases to you

2)To send you service messages and our new products and services by text, e-mail, SMS or through our app, such as order updates

3)To prevent and detect fraud against either you or emillydress

4)To provide product recommendations

5)To ensure we are giving you what you want

6)To take payment and give refunds

7)To perform our contract with you

8)To provide customer service and support

9)To improve our website and set default options for you

10)To enable you to log into our website simply

11)To make it easier for you to use


We also use your information for purposes including testing our IT systems, research, data analysis, improving our site and app, and developing new products and services. We also share this information with third parties. We want you to have an enjoyable shopping experience and while we must collect certain personal information, we respect and protect your right to privacy as outlined in this Privacy Policy.


You don't have to give us any of this personal information but if you don't, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice – and we respect that.


  1. About marketing message:


If you have said we can, we'll send you marketing messages by email, text, to keep you aware of what we're up to and to help you see and find our products. You can stop receiving marketing messages from us at any time.

You can do this:

1)Through your account settings

2)By clicking on the 'unsubscribe' link in any email

3)By contacting our Customer Care team


Once you do this, we will update your profile to ensure that you don't receive further marketing messages. Please note that, as emillydress comprises a complex web of many inter-connecting services, it might take a few days for all our systems to be updated, so you might get messages from us while we process your request.


  1. About keeping your information:


We'll hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only.

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.


  1. About your rights:


You have a lot of rights relating to your personal information:

1)The right to be informed about how your personal information is being used

2)The right to access the personal information we hold about you

3)The right to request the correction of inaccurate personal information we hold about you (although you can probably do most of this through My Account)

4)The right to request that we delete your data, or stop processing it or collecting it, in some circumstances

5)The right to stop direct marketing messages, which you can do through My Account, and to withdraw consent for other consent-based processing at any time

6)The right to request that we transfer or port elements of your data either to you or another service provider


  1. How to contact us:


We always want to hear from our customers (especially if you feel we've let you down or could do better).



If you:


Have any questions or feedback about this notice;

Would like us to stop using your information;

Want to exercise any of your rights as set out above, or have a complaint;



Please don't hesitate to contact our Customer Care team, who will be happy to answer any questions you may have.


You can contact our privacy team by dropping us a line at or else through Customer Care via the emillydress website.